Meta, the social media giant, is seemingly shifting its focus in the metaverse, prioritizing enterprise applications over individual user experiences. This strategic pivot was revealed in a recent blog post outlining the company’s predictions for the future of the metaverse.
Metaverse for Business:
Meta predicts enterprise and education applications will drive the future of the metaverse. This aligns with their potential plans to increase adoption of their Quest headset among businesses. While acknowledging reduced consumer interest, Meta emphasizes the success of enterprise-focused tools like collaborative design software within the metaverse.
On-Device AI Integration:
Meta’s second prediction highlights the integration of on-device large language models (LLMs) as crucial for the metaverse. Unlike powerful cloud-based AI like ChatGPT, on-device LLMs can operate directly on the user’s device. Meta envisions this technology powering informative heads-up displays, combining the metaverse with augmented reality for everyday use. Examples include the “Meta AI on Ray-Ban Meta smart glasses” already launched, offering suggestions and information based on the user’s visual surroundings.
Business Messaging in the Metaverse:
Meta’s final prediction focuses on the rise of business messaging tools within the metaverse. As consumer expectations evolve, Meta anticipates businesses moving beyond traditional social media engagement and utilizing the metaverse for more personalized interactions with customers. This potential integration of AI and business communication suggests that monetization strategies will play a significant role in shaping the future of the metaverse.
