Axie Infinity (AXS), the renowned blockchain game and metaverse project, has introduced an innovative program granting commercial rights to its non-fungible token (NFT) holders, enabling them to produce and market authorized merchandise.
This pioneering announcement accompanies the launch of a dedicated merch store by Sky Mavis, the game’s developer, exclusively for the Axie Infinity intellectual property.
Under this initiative, owners of specific Axie NFTs gain the opportunity to create and sell their own products, marking a significant foray into user-generated content (UGC) and commercialization.
A select group of 4,877 Axie NFT holders, holding Mystic and Origin Axies, now possess the liberty to leverage their NFT characters as mascots for establishing businesses. The Axie team envisions ventures ranging from Axie-themed cafes and comics to restaurants and toy collections, thanks to the lifted restrictions.
Presently, commercial limitations affect less than 5,000 out of the 11.9 million total Axie monster NFTs, comprising a mere 0.04% of all Axie NFTs, as per Axie marketplace data.
In tandem with the festive season, the official Axie Infinity merch store has been inaugurated, featuring Squishmallow-style plush toys, a $300 figurine, and branded apparel, including a hoodie, t-shirt, and baseball cap. This collection draws inspiration from the inaugural Axie mint in 2018, where buyers obtained Axies solely through code.
According to Sky Marvis, buyers can opt for payment in cryptocurrency or fiat currency. The first 5,000 purchasers are entitled to receive a complimentary Axie NFT and stand a chance to win one of three Mystic Axie NFTs.
Moreover, fans in the Philippines using the Grab app can accrue Grab points and Axie merch discount codes by engaging with in-app ads redirecting to the Axie merch store, as outlined in a statement.
For cryptocurrency payments, additional rewards await at spending thresholds of $10, $50, $100, and $1,000, including a special badge, plushies, and various other incentives.
Furthermore, Sky Mavis commits to allocating 20% of net profits from merchandise sales to the Axie Community Treasury, fostering community-driven decision-making and progressive decentralization.
This groundbreaking move by Axie Infinity underscores the evolving landscape of NFTs and their diverse utility, illustrating their potential as digital assets capable of generating passive income.
The initiative sets a precedent for other entities within the NFT space, potentially catalyzing a more dynamic and prosperous market.
