Bebe Rexha, the Grammy-nominated artist, has introduced her own virtual world, Bebeverse, to celebrate her third album “Bebe.” The virtual realm allows fans to connect with the artist and enjoy her latest musical offerings. Powered by TerraZero’s Intraverse technology, Bebeverse offers an engaging and enjoyable experience for all fans on both desktop and mobile devices. Upon entry, fans will create their Bebe avatar and join a community of fellow enthusiasts.
The album features chart-topping hits, including “Call on Me,” a club banger that promotes empowerment, “Heart Wants What It Wants,” a disco-inspired single, and “I’m Good (Blue),” a collaboration with David Guetta, which has already topped the charts. The album also includes a duet with country music legend Dolly Parton called “Seasons.”
The Intraverse technology used in Bebeverse was developed by Terra Zero in collaboration with Warner Records. It not only revolutionizes fan engagement but also creates a new income source for artists and brands. Through sponsorships and partnerships, they can earn revenue while providing an interactive experience for their fans.
The trend of creating celebrity-based metaverses is not new. Other celebrities, including NBA player Steph Curry and rapper Snoop Dogg, have also created their own spaces in the metaverse. The Bebeverse is a continuation of this trend and marks a new way for artists to engage with their fans and promote their brand in the digital world.
