Ducati, the renowned motorcycle manufacturer based in Bologna, has made a significant entry into the Web 3.0 landscape, forging an innovative partnership with NFT PRO, a leading white-label NFT solution provider for global brands.
Revving Up Digital Experiences
Ducati’s recent move underscores the importance of digital experiences for its dedicated fan base. In the coming months, Ducati aims to amplify its digital engagement by creating new digital spaces, NFT collections, and a range of activities within the Web 3.0 universe.
Powering the venture is Ripple, Ducati’s technical ally, leveraging the ultra-fast, eco-friendly, and cost-effective XRP Ledger (XRPL) blockchain.
Ducati’s Digital Journey
Ducati has always been at the forefront of embracing new technologies to captivate and entertain its global fan community. Notable milestones in Ducati’s digital journey include the online sale of its first motorcycle in 2000, the creation of Desmoblog – a platform for the Ducatisti community and upper management to exchange views, and interactive chats with Ducati Corse riders.
A New Chapter in Digital Evolution
Ducati’s entry into Web 3.0 marks the latest chapter in its digital evolution. Teaming up with NFT PRO, this new project aims to elevate the thrill of riding and community engagement while introducing exciting digital products and services. As Ducati ventures into this new realm, motorcycle enthusiasts eagerly anticipate more details about the forthcoming digital offerings and experiences.