In a bold move to address the environmental impact of plastic waste, FC Barcelona has joined forces with Plastiks to launch its inaugural collection of non-fungible tokens (NFTs). This initiative aims to offset the plastic waste generated in four football matches, an astonishing 8,000 kilograms per game.
Cleansing the Seas of Plastic
Each year, our oceans become the final destination for eight million tons of discarded plastic. This alarming figure underscores the urgent need for innovative solutions to improve the plastic economy and promote responsible waste management.
In response, FC Barcelona and Plastiks have partnered to recover an impressive one million kilograms of plastic, equivalent to 35 million one-liter plastic bottles, and the avoidance of 800,000 liters of oil used in their production.
With a global fanbase exceeding 400 million followers across various social networks, FC Barcelona possesses a powerful platform to drive change. This collaboration serves as a strategic step to engage its audience in sustainable practices through the realm of Web 3.0 and NFTs. The objective is to harness this technological revolution to foster environmental conservation.
Unleash Your Passion!
To that end, FC Barcelona and Plastiks have curated an exclusive NFT collection titled “Unleash Your Passion.” This series consists of 3,000 digital cards featuring animal themes. Each purchase contributes to the removal of 35 million kilograms of plastic from our environment, transforming digital collectibles into a catalyst for ecological responsibility.
While soccer leagues throughout Europe, including clubs like Manchester City, have long embraced NFT technology, FC Barcelona sets itself apart by infusing an environmental twist into its collection.
Beyond mere digital art, ownership of these NFTs comes with a range of exclusive benefits associated with FC Barcelona. In addition to the prestige of owning an artwork designed in collaboration with Plastiks, the NFT purchase signifies support for environmental conservation initiatives. Owners will gain access to special fan and collector rewards, including limited edition content and the chance to win one of ten shirts autographed by FC Barcelona’s first-team players.
The “Unleash Your Passion” collection is available for purchase at $30 per digital card, obtainable through the Plastiks marketplace, a platform specializing in sustainability-related digital items.