Lacoste, the renowned French fashion brand, is making waves this summer with the launch of an exceptional online shopping venture. Teaming up with Emperia, a leading retail technology firm, Lacoste has introduced an innovative virtual store that goes beyond conventional e-commerce platforms. This cutting-edge boutique offers an immersive shopping journey, complete with an exciting twist for Lacoste’s UNDW3 NFT pass holders.
UNDW3: The Loyalty Currency
UNDW3, short for “underwater,” serves as Lacoste’s exclusive NFT-based loyalty program. Upon entering the digital store through the crocodile’s mouth, visitors embark on a meticulously designed shopping experience, exploring Lacoste’s summer collection.
But this virtual store is not just about aesthetics; it introduces a crocodile-themed scavenger hunt game that intertwines shopping with gaming, providing a wholesome and entertaining digital retail experience.
The VIP Experience: Beyond Shopping
For those holding Lacoste’s UNDW3 tokens on the Ethereum network, the e-commerce adventure becomes even more immersive. Access is granted to an exclusive underwater VIP area. Users can seamlessly log in through email or their digital wallets and explore an exclusive UNDW3 apparel collection. This unique collection not only represents a fashion statement but also embodies a community-driven effort, co-created with Lacoste’s UNDW3 members earlier this year.
Emperia: The Tech Mastermind
Lacoste’s innovative venture showcases the brand’s forward-thinking approach to e-commerce and customer loyalty. Emperia, the technology firm behind the concept, has a longstanding partnership with Lacoste, collaborating on various groundbreaking projects. Notably, a shoppable activation launched in December 2022, which went on to win a prestigious Webby Award in May.
Emperia’s expertise in creating immersive virtual experiences has benefited numerous other brands, including L’Occitane, Bloomingdale’s, Burberry, Christie’s, and Dior. As Lacoste dives into the virtual world, their cutting-edge virtual boutique and NFT loyalty program set a new standard for the intersection of fashion and technology in the digital era.