Lufthansa Group, renowned for its global airline operations, is making a bold move into the Web3 space with the introduction of its NFT-based loyalty program, Uptrip. This innovative program is designed to enhance brand engagement by seamlessly combining digital collectibles with tangible rewards for frequent fliers.
Uptrip is Lufthansa’s response to the rising trend of airlines integrating blockchain technology into their loyalty programs. Travelers flying with any of the airlines under the Lufthansa Group, which includes Austrian Airlines and Swiss International Air Lines, can now accumulate digital trading cards in the form of NFTs. These NFT cards are not mere digital tokens; they are themed around specific travel destinations, the diverse range of aircraft in the airlines’ fleets, and even holidays.
Lufthansa’s digital collectibles go beyond being mere novelties. Passengers who complete specific themed collections by collecting all the required cards can unlock a wide array of benefits. These rewards range from complimentary in-flight Wi-Fi to exclusive access to airport lounges and redeemable airline miles, providing travelers with a multitude of exciting incentives.
Moreover, Uptrip has plans to introduce a trading feature, enabling users to swap cards to complete their sets and fully enjoy the range of perks available. This trading feature resembles a brand new NFT marketplace.
Lufthansa Innovation Group, the driving force behind the Uptrip program, has seamlessly integrated it with Polygon, an Ethereum Layer-2 scaling network known for its efficiency and cost-effectiveness. Before its public launch, Uptrip underwent a successful soft launch and testing phase with over 20,000 users, resulting in the collection of over 200,000 digital trading cards during the beta period. These impressive results underscore the immense potential of this new loyalty program.
The aviation industry, too, is embracing blockchain and NFTs. Both Volaris and Etihad Airways have embarked on similar journeys, aligning themselves with the blockchain industry’s transformative potential.