Renowned German car manufacturer, Mercedes-Benz, is taking a new turn by entering the fast lane with a unique NFT collection called “Maschine.” In collaboration with Fingerprints DAO and Dutch artist Harm van den Dorpel, this digital art collection merges the world of automotive concepts with the innovative landscape of blockchain technology.
“Maschine”: A Collaboration in Overdrive
Artist Harm van den Dorpel’s brainchild, “Maschine,” is fueled by Mercedes-Benz NXT, the car giant’s Web3 initiative focusing on digital collectibles and virtual experiences. The collection consists of 1,000 distinct Ethereum-based tokens that embody themes of velocity and perception, reminiscent of a wheel in dynamic motion. As a nod to the Dutch artist’s roots, the sale will be launched as a Dutch auction on June 7.
Mercedes-Benz NXT has ambitious plans to unveil three core collections, meticulously curated and managed by the creative studio 0xNXT. The carmaker’s Web3 division aims to enrich its NFT ecosystem with satellite and peripheral projects, demonstrating its long-term commitment to establishing a strong presence in the Web3 community.
Van den Dorpel expressed excitement about the collaboration, highlighting the brand’s focus on innovation and aesthetics, which aligns with his artistic expression in generative art.
Bridging the Gap Between Traditional and Digital Art
At the heart of this unique alliance is Fingerprints DAO, a decentralized autonomous organization with a proven track record in curating a diverse gallery of NFT art. Luiz Ramalho, the founder of Fingerprints DAO, believes that the collaboration with Mercedes-Benz NXT can serve as a compelling bridge between the traditional art world and the emerging digital art landscape.
Accelerating Digital Transformation
The launch of “Maschine” and Mercedes-Benz’s new Web3 initiative signifies a dynamic shift in the relationship between the automotive industry and the digital world. By connecting the tangible allure of its vehicles and memorabilia to the digital realm, Mercedes-Benz is expanding its brand identity, creating a fascinating fusion of art and technology.
