Multinational Corporations Rush to Secure Trademarks in Web3, NFTs, and Metaverse

    With the digital world rapidly expanding, multinational corporations have been increasingly using trademarks to establish their presence in the realms of Web3, NFTs, and the metaverse.

    General Motors filed two new trademark applications for their Chevrolet and Cadillac brands, which cover downloadable digital media files containing collectible artwork, text, audio, and video that have been verified as non-fungible tokens. Similarly, French fashion company Lacoste filed five trademark applications for “CHAMPS-ELYSEES,” which reveal plans for NFTs, crypto transaction software, virtual clothing, stores for virtual goods, and virtual real estate services.

    Even larger retail corporations such as Walmart have been getting in on the action, filing trademark applications for the “SamsClub” name and logo, which include plans for NFTs, blockchain software, virtual reality healthcare, cryptocurrency trading, brokerage, and financial services.

    As the digital landscape continues to evolve, trademarks will play a critical role in defining and protecting brand identities in the realms of Web3, NFTs, and the metaverse.

    Overall, while trademarks are an important tool for companies looking to establish their presence in the digital world, they should also be used strategically and with caution to avoid unnecessary expenses and legal battles.

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