Blockchain technology and sports industry collaboration continues to flourish with Manchester City player Ruben Dias becoming the latest sports star associated with web3. In a press statement released on April 3, OKX crypto exchange announced a collaboration with Ruben Dias for a metaverse training experience called ‘Train Like Dias’.
Through this collaboration, fans can learn from Dias’ training techniques and gain insights into his personal interests. The OKX Collective metaverse will provide fans with access to exclusive content such as training sessions and music.
OKX’s collaboration with Ruben Dias is the latest example of how the sports industry is exploring metaverse and web3 projects. Manchester City, in particular, has been proactive in this regard, with OKX sponsoring their training kits. As the popularity of metaverse training experiences grows, more teams and players are expected to enter the web3 landscape.