The Professional Bowlers Association (PBA) has taken a significant step forward in embracing blockchain technology by introducing NFT-based certification awards for bowlers who achieve notable milestones. In collaboration with Bowlero, the parent company of PBA, the league has launched the League Bowler Certification (LBC) awards, which will be distributed as free airdrops to approximately 300,000 members of Bowlero Center Leagues.
According to Lev Ekster, Chief Strategy Officer at Bowlero, the LBC project can be likened to “a loyalty program on steroids.” The initiative will initially focus on recognizing achievements such as a bowler’s first 200-score game, a perfect 300 game, a streak of 700 or 800 total points, or a game with 50 or 100 points above the player’s average.
To ensure the secure management of the digital awards, the PBA will utilize a dedicated Avalanche subnet, a blockchain network known for its scalability and reliability. By leveraging Avalanche, the PBA aims to mitigate potential network congestion and ensure a smooth user experience. The partnership with Avalanche was chosen for its reputable track record, and collaboration on the implementation was carried out with the expertise of Layer 3, in conjunction with the founders and key contributors of Ava Labs, the team behind Avalanche.
By leveraging the power of digital rewards and NFTs, the PBA envisions attracting millions of bowlers to the world of Web3. The organization believes that a widespread adoption of their innovative program holds greater potential than targeting high-value traders in the NFT space. With this forward-thinking approach, the PBA is revolutionizing the way bowling achievements are recognized and celebrated in the digital age.