The recently released Pudgy Penguins collection has achieved remarkable success, with over 20,000 toy sales within just two days of its launch on the popular e-commerce platform Amazon, generating sales exceeding $500,000.
On May 18, the Pudgy NFT Twitter account shared a video announcing the upcoming release of Pudgy Penguin toys and the introduction of Pudgy World, an online portal. The post highlighted that these NFT-inspired toys were the first mass-market products officially licensed directly from the community.
Shortly after the launch, Luca Netz, the CEO of the Pudgy Penguins project, took to Twitter to announce that they had already sold more than 20,000 Pudgy Penguins, generating sales of over $500,000 in just two days. Netz further emphasized the team’s commitment to expanding the web3 space and bringing more users into the fold through innovative means that are yet to be fully explored.
As the NFT market experiences a downturn, Pudgy Penguins has ventured into the realm of physical toys to diversify its offerings. In an interview, Netz confirmed that relying solely on NFT revenue was not sustainable or scalable. The team sought to transcend the digital ecosystem and establish an intellectual property (IP) presence, which they achieved by introducing physical products.
The launch featured 100,000 toys priced between $5 and $35. Each toy comes with a birth certificate and a QR code that unlocks an NFT series or a trait box on Pudgy World, the project’s online platform.
