The Rolling Stones are set to release a collection of 40 photographs with NFTs. The limited-edition collection, put out by Globe Entertainment and Media and the Web3 firm OneOf, will focus on historical moments captured from various tours from the 1960s to the 1990s. The photographs will come in slide form, encased in transparent plastic frames, and each will be considered a one-of-a-kind collector’s item. The collection will include images of Mick Jagger, Keith Richards, and moments of the legacy rock and roll band, with Tina Turner even making an appearance.
However, the band has chosen to avoid using the term NFT in its marketing efforts. This decision follows a recent trend in the entertainment industry, as many believe that the digital asset market has been tainted by scams and celebrity scandals, causing some to drop the NFT label altogether. Instead, the band’s NFTs will come with a “Digital Certificate of Authenticity” (DCOA).
The Rolling Stones’ decision to avoid using the term NFTs is part of a trend towards using more generic terminology such as “digital collectibles” when marketing digital assets or tokens with utility, particularly for mainstream consumers. For example, Reddit’s avatars are an example of NFTs being issued without using the term itself.
The collection will be priced between $199 and $300, with sales starting on April 11. The Rolling Stones’ NFTs are another example of how digital assets are becoming more mainstream and widely accepted as a legitimate form of art and collectibles. As more celebrities and artists embrace NFTs, it’s likely that more companies will follow suit, creating a new market for collectors and investors alike.
