Starbucks’ Inaugural NFT Collection Sells Out in Less Than 20 Minutes

    Starbucks has recently launched its first-ever NFT collection, called “Journey Stamps,” which sold out in under 20 minutes. These digital stamps were priced at $100 each and were offered exclusively to members of the invitation-only beta program of Starbucks Odyssey, the company’s web3 loyalty program.

    Starbucks Odyssey aims to provide members with unique benefits and immersive coffee experiences, and users can earn these NFTs by completing activities like quizzes and in-store purchases. The NFTs can be collected or resold on Nifty Gateway, a popular NFT marketplace.

    In December, Starbucks announced its NFT and web3 initiative alongside the launch of its new membership program, Starbucks Odyssey. The program extends the company’s existing rewards program, offering customers perks like free drink upgrades. By purchasing an NFT, members can earn additional points to level up their membership tier.

    Overall, the success of Starbucks’ inaugural NFT collection indicates that the company’s loyalty program is becoming more immersive and innovative. This move towards NFTs and web3 technology could help Starbucks to differentiate its rewards program from competitors and offer unique experiences to its customers.

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