The Sandbox Welcomes New CCO

    Sandbox, the blockchain-based voxel-style sports graphics metaverse, has caused a stir in the tech world by introducing Nicola Sebastiani as its new Chief Content Officer (CCO). Renowned for his work at major gaming companies such as Ubisoft, PlayStation, and his pioneering role in Apple Arcade, Sebastiani brings a wealth of expertise to power The Sandbox’s creator economy.

    Sebastiani’s journey through the games industry includes Ubisoft’s mobile team, where he was instrumental in the launch of the Apple Arcade subscription service on the App Store. His most recent achievement was leading PlayStation’s mobile strategy for two consecutive years. Now he’s venturing into the Web3 realm with The Sandbox.

    What sets Sandbox apart
    Compared to metaverses like Roblox and Minecraft, The Sandbox stands out with its seamless integration of cryptocurrencies and non-fungible tokens (NFTs). Users can link their crypto wallets, obtain in-game items using the SAND token, and invest in virtual NFT plots for building and playing games.

    Financially, The Sandbox levies a 5% platform fee, which Sebastiani clarifies is reinvested into the community to support initiatives like the Game Makers Fund. In contrast, Epic Games claims 12% of creator revenue, Roblox takes a significant 30%, and Decentraland, another blockchain-focused meta, claims 2.5%.

    Recent data from DappRadar reveals involvement of The Sandbox from around 3,840 different active wallets in the previous month with a total trade volume of $2.26 million. In contrast, Decentraland only used 2,770 wallets, prompting the company to introduce AI-based non-playable characters (NPCs) to improve their meta versions.

    While blockchain-based gaming platforms like The Sandbox face stiff competition from industry giants like Roblox and Fortnite, which boast over 200 million monthly active users, they remain poised for growth in the next bull cycle thanks to their innovative approach and growing of interest. in cryptocurrency-leaning metaversions.

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