‘The Voice’ is taking a leap into the Metaverse with the unveiling of Voice Studios, a groundbreaking interactive platform that empowers fans to create music, showcase dance moves, and even audition for future seasons.
ITV Studios Collaborates on Voice Studios in the Metaverse
In an exciting development, the immensely popular television show ‘The Voice’ is venturing into the Metaverse. The creators have announced the launch of an interactive platform called ‘Voice Studios,’ set to debut on May 12. This innovative platform will offer viewers a range of new experiences, including the opportunity to compose music, perform dance routines, engage in battles, and even try out for upcoming seasons.
The development of ‘Voice Studios’ is a result of a collaboration between ITV Studios, a renowned international television production and distribution company, and Virtual Brand Group (VBG), a company dedicated to Metaverse development.
The launch of Voice Studios is timed to coincide with the final weeks of NBC’s Season 23 of ‘The Voice.’ Currently, the show is captivating audiences with its 148 variations of the highly popular reality series.
Accessible for free to all users on the Decentraland Metaverse platform, Voice Studios will be integrated into the entertainment complex in Vegas. This project, also curated by VBG, previously experienced success as a virtual pop-up during the Decentraland Metaverse Festival.
Fans will have the unique opportunity to explore a specially designed NBC Metaverse fan zone, where they can learn how to audition for the series. Additionally, they will have the chance to win limited-edition virtual clothing items.
Interactive Experiences Unveiled by Voice Studios in the Metaverse
The platform will introduce five captivating interactive experiences. These include Music Maker, Musical Treasure Hunt, Dance Off, Rhythm Challenge, and Music Quiz. Fans will have the power to determine the winners in each category through voting, and participants can compete individually or with friends. As fans engage with the platform’s content and gameplay, they will unlock additional features and experiences.
With the introduction of Voice Studios, ‘The Voice’ is immersing itself in the Metaverse, providing fans with an unprecedented level of engagement and interactivity. This venture signifies a major step forward in bridging the gap between virtual and real-world entertainment experiences.