Warner Bros. Home Entertainment is set to launch a unique marketing campaign for movies using non-fungible tokens (NFTs), starting with the iconic 1978 film “Superman: The Movie.” This move is part of Warner Bros.’ strategy to revolutionize the home entertainment industry amidst the decline in physical disc sales.
Taking Web3 to New Heights
The newly revealed Superman Web3 Movie Experience offers an all-inclusive NFT bundle that not only includes a 4K Ultra HD version of the beloved film but also enriches the experience with additional content such as image galleries and artistic interpretations by renowned illustrators.
The objective is to engage NFT enthusiasts and DC Comics fans, generating revenue from initial sales while fostering a dedicated community of fans for potential future benefits.
Starting from June 8, the Superman Web3 Movie Experience will be available for purchase. The limited offering period adds to the exclusivity of the bundles, priced at $30 for the Standard Edition and $100 for the Premium Edition. Customers can acquire their bundle by creating an Eluvio NFT media wallet, which acts as a secure digital vault for the content, and completing the purchase using a credit card or cryptocurrency.
Holders of various DC and Lord of the Rings NFTs will have early access to the Superman Web3 Movie Experience on June 8, at different times.
Continued Investment in NFTs by Warner Bros.
Following the successful launch of the inaugural “The Lord of the Rings: The Fellowship of the Ring” NFT movie bundle last year, the release of Superman marks the second installment in the “WB Movieverse” series.
As part of the Superman Web3 Movie Experience, buyers will receive a complimentary voucher code for the DC3 Super Power Pack: Series Superman from the DC NFT Marketplace. These packs contain three randomly selected Superman comics, ranging in rarity from “Common” to “Legendary.”
Warner Bros. plans to introduce new themed packs and Web3 initiatives, offering fans exciting opportunities to explore and collect captivating DC NFTs.
