Following the debut of the GTA 6 trailer, Rockstar Games confirmed the game’s 2025 release for PlayStation 5 and Xbox Series X|S. However, the PC version’s release date remains unconfirmed. Strauss Zelnick, Take-Two Interactive’s CEO, hinted earlier this year that GTA 6 might surpass the $70 price point.
In an interview, Zelnick emphasized that the value offered in GTA 6 exceeds the conventional price range. Suggesting that the game could redefine expectations, he hinted at pricing beyond the industry’s standard $49 per copy.
This leap in pricing indicates a potential shift for Rockstar Games, possibly setting a new benchmark in game pricing. Zelnick also expressed interest in a pay-per-hour gaming model, but details on this concept remain scarce and challenging to implement.
Discussing pricing strategies, Zelnick outlined an algorithm based on the expected entertainment usage per hour. He highlighted that their pricing structures offer extensive engagement, indicating the undervaluation of their frontline prices in terms of entertainment value.
While these hints shed light on potential pricing models for GTA 6, specific details on the pay-per-hour concept and the game’s final pricing structure remain undisclosed. Zelnick’s insights suggest a redefined gaming experience that may come at a premium cost compared to previous Rockstar releases.
