Puma, the global sportswear giant, has taken a significant step into the blockchain world by partnering with Web3 mobile game UNKJD Soccer. This collaboration is seen as a “pivotal moment” for the mainstream adoption of cryptocurrency and play-to-earn gaming.
Through this partnership, Puma-licensed content will be integrated into UNKJD Soccer, offering new in-game experiences and characters. According to Tal Friedman, CEO of UNKJD, the partnership with Puma not only enhances player engagement but also pushes Web3 into the public spotlight.
Friedman explained to Cointelegraph, “Puma’s involvement adds credibility and visibility to the space, accelerating its acceptance. When major brands like Puma embrace Web3, it signifies a shift from blockchain technology being niche to becoming mainstream.”
The partnership will introduce exclusive Puma-based characters with unique skins and game-changing abilities, further enhancing gameplay and user engagement. This development follows Puma’s earlier foray into Web3 with the launch of Black Station, a 3D metaverse experience designed for Puma Pass NFT holders, providing them with exclusive product drops and immersive brand experiences.
Puma’s Commitment to Web3 Gaming
Puma’s venture into Web3 gaming aligns with its broader strategy of engaging audiences through digital and immersive experiences. Ivan Dashkov, Puma’s Director of Emerging Marketing Tech, emphasized that integrating with Web3 gaming is an ongoing priority for the brand.
“Gaming is a crucial part of our culture, and we love interacting with our audience in digital spaces,” Dashkov shared. “As a brand deeply rooted in both gaming and soccer, this partnership with UNKJD Soccer was a natural fit for us.”
UNKJD Soccer combines elements of street soccer with fantasy gameplay and strategic role-playing, appealing to both casual and competitive gamers. The first Puma-related in-game content is expected to be released soon, adding a new dimension to the game.
A New Era for Web3 and Gaming
This partnership marks a major step forward in bringing Web3 technology to a broader audience. According to Friedman, “Puma has the power to introduce Web3 technology to a wide, diverse audience. Major brands like Puma recognize that Web3 is not the future—it’s already here.”
UNKJD Soccer has already gained significant traction, onboarding 75,000 players during its soft launch. The full release is anticipated in early 2025, with expectations high for continued growth in both player base and mainstream acceptance of Web3 technology.
Puma’s continued investment in this space signals its commitment to driving the future of gaming, NFTs, and blockchain integration.
