Sports Illustrated, a renowned sports media brand, has unveiled its new ticketing platform, “Box Office,” which leverages the Polygon blockchain to issue commemorative non-fungible token (NFT) tickets. This innovative service, launched on May 2 by SI Tickets, a subsidiary of Sports Illustrated, offers event organizers the ability to create and manage ticketed live sporting events seamlessly, complete with pre-attendance and post-event perks for the audience.
Developed in collaboration with ConsenSys, a leading Web3 software developer, Box Office serves as a self-service event management and primary ticketing solution. Its integration with the Polygon blockchain enables scalability and reliability, providing a robust infrastructure for ticket issuance.
SI Tickets and ConsenSys have joined forces to introduce a groundbreaking feature called the “Super Ticket.” This advanced ticketing solution utilizes NFT technology to enhance the event experience for hosts and attendees alike. With the Super Ticket, hosts can stay connected with their audience by offering highlights, collectibles, exclusive offers, and loyalty benefits. The integration of blockchain technology into ticketing is considered a pivotal step towards the future of the industry, according to SI Tickets CEO David Lane.
Attendees holding Super Tickets can utilize their NFTs to enjoy various benefits, including expedited entry passes, drink coupons, and music downloads before the event. Moreover, they can access post-event video content and receive rewards, creating a lasting connection between the event and the audience. The Box Office platform emphasizes the longevity of digital tickets, ensuring that guests can keep their event tickets in their digital wallets indefinitely.
