Diesel, the renowned fashion brand, is once again diving into the digital realm with its latest timepiece collection, “Vert.” However, these watches offer more than just traditional timekeeping. Each watch in the Vert collection comes with a unique code that provides access to the exclusive Metamorph metaverse, blurring the lines between physical and digital.
The Vert collection, curated by Diesel‘s Creative Director Glenn Martens, offers five distinct designs inspired by the structure of vertebrae, blending art and anatomy. But the innovation doesn’t stop at aesthetics. Each watch purchase includes a code that unlocks an immersive journey within the Metamorph metaverse.
In this virtual realm, the NFT associated with the watch undergoes a three-stage evolution, ultimately transforming into a playable avatar known as A:VERT:AR. Diesel’s collaboration with the Web3 creative agency Artificial Rome ensures that the gaming experience within Metamorph mirrors the unique designs of the Vert watches, combining fashion and gaming seamlessly.
Players entering the Metamorph metaverse embark on a captivating narrative, tasked with the mission of restarting time in a world where it has come to a standstill. By completing these engaging challenges, players earn an exclusive invitation to a virtual concert by the chart-topping artist Lil’ Dre.
Diesel’s venture into the Metamorph metaverse isn’t its first foray into the digital world. Previously, Diesel partnered with the NFT music marketplace Public Pressure for a limited 300 edition Metamorph NFT drop. This drop not only featured an enthralling soundtrack by Sejan Jansen but also granted exclusive access to music events and Milan Fashion Week. Additionally, NFT holders received priority access to Diesel’s new Vert watch collection.
With the Vert watch collection, Diesel is pioneering the convergence of traditional craftsmanship with the limitless possibilities of the digital realm, providing watch enthusiasts and gamers alike a unique and immersive experience.
