London-based digital racing media network, Veloce, has announced the launch of its blockchain utility and governance token, VEXT, marking the company’s entry into the world of Web3. Created in partnership with MDRxTech, experts in tech development and Web3 strategy, VEXT will enable the Veloce community to govern key decentralised assets of Veloce.
Veloce comprises the Veloce Esports gaming and racing platform, as well as the Veloce Racing outfit, which competes in the renowned Extreme E championship. With some of the most influential names in gaming and racing, such as Mercedes AMG, Ferrari, McLaren, and Yas Heat, as well as joint venture sub-brands, Veloce is the largest racing community globally, with 35 million subscribers and nearly one billion monthly views.
VEXT will allow token holders to integrate within the Veloce ecosystem and have a tangible influence on the direction of assets within the Veloce group, including teams, talent, leagues, and content. In addition, token holders will have the ability to transact across games and live interactive sports features, with rewards for engagement such as tokens, early access to merchandise, and real-world events for an enhanced user experience.
A VEXT integrated store, in collaboration with Veloce partners, will incorporate the Veloce network into a decentralised community, providing further utility to onboard users and reward early adopters.
The VEXT token launch is expected to further expand the Web3 ecosystem, providing new opportunities for the Veloce community to become a part of the digital revolution in the gaming and racing industry. By enabling Veloce to tap into the benefits of blockchain, VEXT is poised to usher in a new era of decentralisation and community governance within Veloce.
