Hennessy, in partnership with Cafe 11, has released a limited edition V.S.O.P NFT bottle printed on BlockBar. Launched during Art Basel Miami in December 2022, this innovative movement marks the integration of Hennessy’s rich heritage with the dynamic universe of Web3.
Launched on October 31, 2022, Cafe 11 redefines the concept of a member’s club by incorporating elements of digital effects inspired by the artistic atmosphere of 1920s Paris. This business represents Hennessy’s entry into the world of Web3, offering a modern digital community.
The centerpiece of this partnership is the exclusive V.S.O.P bottle. Created with the active participation of the Cafe 11 community, this unique product seamlessly combines the timeless beauty of Hennessy with the combined spirit of digital art and Web3 technology. This is a significant moment for Hennessy, as it is the first design created exclusively by the 11 members of the cafe and created by the community.
Produced on the blockchain platform BlockBar, this bottle represents a collector’s item that connects the physical and virtual worlds, symbolizing the merging of traditional art with the digital world.
The creative process involves an intimate collaboration between Cafe 11 community members and professional artists. The design was organized by members of Cafe 11 and the latest artistic touches in collaboration with the design team of renowned artist John P. Dessereau (Johnsville) Hennessey. This approach results in a unique blend of public access and artistic experience.
Opening a bottle at BlockBar adds an interactive dimension to the traditional ownership experience, combining Hennessy’s heritage with modern technology. Each NFT becomes proof of ownership, connecting the wearer to the venerable tradition and quality of Hennessy, thereby extending the luxury cognac experience into the digital realm. This effort is a testament to Hennessy’s commitment to embracing Web3 and adding to its rich heritage.
